SOCIAL MEDIA BANKING …FCMB LAUNCHES ACCOUNT OPENING ON FACEBOOK [DETAILS]

  

New customers of leading financial institution, First City Monument Bank (FCMB) are now opening savings accounts with ease in the comfort of their homes, offices, or on the go via their computers or mobile devices following the recent introduction of the bank’s online account opening platform. The launch of the platform coincides with the introduction of a new product called, ‘the e-savings account’. The new account is an online based savings account which enables prospective customers to complete their account opening process with FCMB without the need to fill out any physical form(s) or visit a branch.

In a statement, the Bank explained that this exciting new innovation was designed with the aim of utilising technology to reduce the time it takes to open an account whilst also improving customer service and customer experience. The platform effectively extends the bank’s e-business offering by enabling new customers to open accounts. Existing customers already have access to various electronic banking services, including online banking, mobile banking and a range of international cards.

Interestingly, FCMB has made the online platform accessible to consumers via its official website www.fcmb.com as well as the official Facebook page www.facebook.com/fcmb where online fans have frequently enquired and waited patiently for the launch of the bank’s virtual branch. Although the platform currently offers just one savings product, the Bank has informed that other types of accounts will soon be made available to give consumers the opportunity to select the right type of account for their banking needs. The FCMB e-savings account is unique as all that consumers simply need to do is to fill out a short form, which is both on the Bank’s website and Facebook page, and upload a recent digital passport photograph. If the information submitted passes the bank’s due process checks the customer is then provided with an account number within minutes of completion and submission of the form.

Speaking on this unique initiative, the Head of Retail Banking of FCMB, Mr. Olu Akanmu, said, “we are proud to introduce the new online account opening platform to complement our wide range of value-added offerings. This new service provides customers with a fast, reliable, less cumbersome and convenient method of commencing a banking relationship through our corporate website and Facebook page”.

He explained that what the platform offers amongst other advantages is cost effectiveness for both the customers and the bank, ‘’as well as exposing our potential and existing customers to FCMB’s reliable and convenient  alternative banking channels’’, such as debit cards, mobile banking, ATM etc. “This is in line with our commitment to bring excellent banking services closer to all segments of the society, drive financial inclusion whilst enhancing customer experience via social media’’, Mr. Akanmu added.

First City Monument Bank Limited is a member of FCMB Group Plc, which is one of the leading financial services institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed to a retail and commercial banking-led group, FCMB expects to continue to distinguish itself by delivering exceptional services, while enhancing the growth and achievement of personal and business aspirations of its customers.