Monday 30 June 2014
On 1:53:00 am by Unknown No comments
“Dramatic paradigm shifts in the
very nature of how we do business are redefining PR and marketing
communications. The new imperative is to develop a dialogue with customers and
prospects that is identifiable, relevant, consistent and engaging.”
Those were the words of Tony
Usidamen, Founder and Lead Consultant of Uburu - a creative Business
Communication consultancy - at the media launch of the company in Lagos
recently.
Explaining the vision behind the
establishment of Uburu, Usidamen said that consumers’ shifting attitudes
coupled with new ways of communicating and new communication languages require
a full redefinition of communication models.
According to Usidamen, “The name of
the game for brand-builders in this new world is listening and responding.
Power resides with those who have the best understanding of customer and
prospect needs, and can build strong personal connections through creativity
and continuous innovation.”
“At Uburu, our passion is to help
companies tell their stories in the most compelling fashion, and build
powerful, enduring brands that people love. We thrive in creating engaging
communication campaigns, and entering into a true dialogue with our clients’
principal stakeholders, inviting an empathetic and transformative experience.”
Founded on the values of ownership,
creativity, innovation and persistence, Uburu offers expertise in key areas of business
communication including public relations, marketing promotions, design services
and media production.
The Uburu team comprises
experienced and highly creative communication experts, working closely with
clients and partners to provoke and support positive change in business
strategy and process, leading to new and valuable ways of delivering customer
attraction, engagement and business performance.
Clientele includes leading
investment management and brokerage firm, Afrinvest, De Renaissance Hotel,
Mynaijareviews, Yorshop.com, and Quba Dance School.
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